As mentioned, the law of consistency states that the strongest force in the human personality is the need to remain consistent with how we define ourselves. It doesn’t matter what mask we put on to the outside world, it will never be our true identity until we believe it. Until we embody it so that

All of us have something to sell. Robert Louis Stevenson quoted all those years ago “Everyone lives by selling something” whether it is an idea, selling ourselves on a relationship, a skill, a job or recognising our own talents – we are all selling. Everyone is a salesperson, everyone has meaningful conversations with other people