So you are in the queue with a heap of other people in the queue. Ready to  stand out. Your product is the same. The functionality is the same. The end result is probably the same. Your kick ass marketing message wins the day. Hooray!! You are now the cowboy (or cowgirl) strutting your stuff

You may be better at doing a task than I am. However, I am not less than you. Let me explain… 27 years ago a little girl from a broken home never got to know her dad because he chose not to include her in his life. Growing up she placed this man on a

We all remember the story of Hansel and Gretel and how the idea of leaving a trail of breadcrumbs would eventually allow them to find their way out of the forest. There are two pertinent messages that come out of this story: 1. I have no idea why kids stories were so scary and 2.

What is the one quality you think might shift your results this year – in ANY area? I think being BOLD would have to be one of those qualities. I guess I am lucky I was christened with this characteristic – Bernadette just happens to mean bold as a bear lol It might be a

I have a colleague in the Thought Leaders community by the name of Lynne Cazaly and she helps teams work together and facilitates outcomes with them … creatively, and I mean REALLY creatively! So being someone who is a typical ‘bull in a china shop’ there was something about this message that resonated with me

Get Some More Sales INDIA now! Having just returned home from New Delhi, India my eyes have been opened to a different culture and lifestyle both on a business level and individual level. Together with my promoter, Tanuja Vashisthi, founder of BRICCKS, we successfully launched Sales Mastery India to a little under 200 B2B sales

You only get one chance these days to make a good enough impression on your prospect. Not just to win the business. Those simplistic days are gone. One chance to simply break into the account and win the appointment. Just one chance on that phone or email or message on social media. So what is

I am so bored with hearing the same old mantra ‘Sell them what they want and give them what they need’. What does that mean? I know what it means but you never get to hear the rest of the equation, so I thought I would share a few extra thoughts with you here. How

“If you want to soar like an eagle – stop hanging with the turkeys”, in other words, hang out with those you want to be like. It will allow you to become the next best version of yourself by doing things that those you consider successful are already doing. You will fall into one of

We have all heard the phrase ‘what you focus on is what you get’. Using the well worn metaphor of the red car… If you were to buy a red Mazda 3 because you like them (no affiliation here except as a past owner), you had seen a few around but not that many, and