He was on time but walked out of his office, shook my hand and checked his watch. ‘I’m so stressed’, he said. ‘I’ve got projects, deadlines and priorities coming out of the proverbial. I’m not bringing my A-Game, I know it and the last thing...
Kick Ass Message Kills Business
So you are in the queue with a heap of other people in the queue. Ready to stand out.
Your product is the same. The functionality is the same. The end result is probably the same.
Your kick ass marketing message wins the...
Follow the crumbs
We all remember the story of Hansel and Gretel and how the idea of leaving a trail of breadcrumbs would eventually allow them to find their way out of the forest.
There are two pertinent messages that come out of this story:
I have no...
Are you BOLD or BORING?
What is the one quality you think might shift your results this year - in ANY area?
I think being BOLD would have to be one of those qualities.
I guess I am lucky I was christened with this characteristic - Bernadette just...